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The future of messaging
While SMS has long been a cornerstone of carrier services, the rise of OTT messaging platforms, shifting consumer behaviour and failure to prevent fraudulent activity is forcing carriers to evolve. This session dives into the future of SMS, RCS, and business messaging, exploring how carriers can modernise, monetise, and reposition messaging as a strategic asset for enterprise and consumer communication.
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Survival of SMS: how can SMS remain relevant amid the rise of WhatsApp, WeChat, and other OTT platforms?
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Enterprise messaging: how are carriers leveraging A2P SMS and RCS to create value in business-to-consumer engagement?
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Harnessing CPaaS: How carriers can leverage CPaaS to deliver programmable communications, embed themselves deeper into enterprise workflows, and tap into API-driven growth.
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Monetisation strategies: Can SMS and RCS become premium services again through innovation, bundling, or APIs? Or is RCS expected to cannibalise SMS?
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Fraud prevention & trust: What tools and standards are available to secure messaging channels, especially for authentication and alerts?
