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What we learned at ITW Asia 2024

What we learned at ITW Asia 2024

 

ITW Asia Exhibitors

Subsea resilience, nuclear, delayering, and more

ITW Asia 2024 delivered two intense days of business and knowledge sharing between Asia’s tech and connectivity community. Didn't make it to all the sessions? Here are eight of the many different insights that were shared on stage this year.

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Resilience needs planning

With the scene set by recent high-profile submarine cable outages, resilience of communications networks took up a lot of stage time at ITW Asia 2024.

A session dedicated to creating disaster-resilient networks generated some interesting insights on this topic.  A common theme that it is better to engineer resilience into network planning in general rather than chasing cable breaks around the ocean as and when they occur – a strategy complicated by the continued shortage of cable ships.

It makes more sense, delegates heard, to make sure any outages that do occur, whether these cuts happen at sea or on land, can have their slack picked up by other options. This can be done by creating mesh-type networks with redundant routes between points that span a range of countries and connectivity options, and also by encouraging customers themselves to broaden their supplier base and therefore ensure resilience on the end user network design side too.

One thing this will take, however, is funding – Kacific Broadband Satellites Group CEO Brandon Seir called for 10% of telco budgets to be spent on disaster preparedness.

AI is actually being used

The connectivity industry is watching closely for examples of AI actually being used to improve and deliver services, and there were a couple of examples shared on stage at ITW Asia this year.

“AI is not just a buzzword, it is actively transforming operations,” as Telstra’s CEO Roary Stasko put it, and he shared some areas his company is putting AI to use, including predictive analysis and streamlined network management. 

Elsewhere, Airtel Business CEO Sharat Sinha spoke about the company’s anti-spam AI network to block spam calls and messages – an initiative that cut out 99.5% of all such traffic on the network. Vincent Zhu of China Unicom Global also discussed using AI for improved network management, which according to the company’s figures has increased network planning efficiency threefold.

For data centres, power > latency (still)

Building on a theme discussed at Capacity Asia in 2023 and various other industry events, the trend of companies trading off latency for access to power (ideally sustainable power) when it comes to data centre construction and colocation is continuing. To take an example, Telstra CEO Roary Stasko specifically highlighted this area as a trend to watch in 2025, particularly for workloads related to training and developing AI models.

Business messaging is flying

ITW Asia delegates also heard of explosive growth in business (or rather A2P) messaging, including via OTT messaging apps, with a four-member panel diving deep into the issue.

To take an example, 90% of call centre interactions in Indonesia now take place over WhatsApp, according to Meta’s Pushpendra Singh. Government initiatives on digital adoption and booming ecommerce are also driving authentication-based messaging uptake.

However, the constant threat of messaging fraud is front of mind of the industry. With trust in the platform the foundation of its growth in usage levels, panelists mentioned the need for regular interactions with regulators to cut fraud levels.

Asia is a strong market for specialist CPaaS providers

On a similar note, the rise of communications platforms as a service (CPaaS) also had its own dedicated panel at ITW Asia. Several interesting issues were raised here. One was the important of seamless markets across Asia as a whole, with substantial differences in regulations, business models and price sensitivity making continent-wide operation more difficult than it needs to.

That said, according to the panelists there is a gap in the market for pure-play CPaaS operators. Telcos have struggled to adapt to the CPaaS landscape and moving to omnichannel solutions in general, according to one panelist, primarily due to a lack of internal restructuring and a desire to not cannibalise other revenues.

This has opened the door to specialists, who now enjoy an advantage in the market. However, telcos are now finally looking to create in-house solutions, leveraging their owned network infrastructure and wider geographical footprint to get a slice of future CPaaS-based growth in Asia.

Telcos moving away from vertical integration

Delayering – in other words, offloading assets – was a recurring theme of the ITW chat show in National Harbor back in May, and it’s a live issue in Asian connectivity too.

The Asia Keynote Chat Show featured insight on how companies are leaving the vertical integration model behind, with more and more non-core infrastructure, skills and capabilities either sold outright, leased out, or outsourced.

The motive behind this delayering, according to panelists, is so companies can focus investment on where they really need it – cybersecurity was a specific example cited.

Nuclear is not a power panacea

With Amazon, Meta, Microsoft and Google all announcing plans within a month of each other to harness nuclear power for data centres, this power source is promoted as a clean, limitless solution to the industry’s power and sustainability woes.

But it’s not that simple, as the ITW audience heard. The biggest hyperscalers have the financial heft to make it happen, but the problem is often timescales. Nuclear power stations have a lead time of at least 15 years – and that is before financial or regulatory issues come into play, as the British experience highlights – while SMRs are not scalable enough to fully meet future AI demand. Nuclear power can often suffer form a public perception issue in Asia, particularly in post-Fukushima disaster Japan, which is the only country currently with the nuclear power capacity to meet its data centre demand.

Government support is vital

Among the success factors for digital infra deployment – funding, power, connectivity, staffing, available market size, and so on – one area to come under the microscope was government support, particularly when it comes to turning countries into regional hubs.

In a panel dedicated to the ties between data centres and connectivity, speakers homed in on the importance of administrative backing for projects across the ecosystem. Thailand was given as an example of how government initiatives to position the country as a hub has helped the country make the most of its geographical location, with multiple data centre deployments coming on stream over the past year.

As XENITH’s Corey Bakker put it; “Investment in infrastructure is vital, but we also need supportive policies that streamline the deployment of cables and data centres. Without partnerships with local authorities and governments, it’s nearly impossible to address these issues efficiently.”

ITW Asia will return in December 2025!